Example campaign
This is a made-up example written to show the format. The business, the offer and the details are not real.
Business and brief
Sweet Crumbs Bakery (made-up example), a small bakery in Pune
Goal: promote an offer. Offer: custom birthday cakes with 2-day advance order. Channels: Instagram, WhatsApp. Language: English.
Campaign plan
- Objective
- Get more advance orders for custom birthday cakes.
- Core message
- Order your birthday cake 2 days ahead and get it made the way you want.
- Angle
- Show how simple the order is: choose flavour, size and message, then pick it up.
- Call to action
- Send us a WhatsApp message to order.
Checklist
- Add your price list or write [price]
- Add your WhatsApp number
- Post the caption with a photo of a real cake you made
- Send the WhatsApp message only to customers who agreed to receive messages
Details to add before publishing
[price], [WhatsApp number], [pickup timings]
Instagram / Facebook post
Planning a birthday? 🎂 Tell us the flavour, the size and the message, and we will bake it fresh for you. Just order 2 days in advance. Prices start at [price]. Pick up from our shop at [pickup timings]. Message us on WhatsApp at [WhatsApp number] to order. #PuneBakery #BirthdayCake #CustomCake
WhatsApp message
Hello! 👋 This is Sweet Crumbs Bakery. *Custom birthday cakes* are now open for orders. Choose your flavour, size and message, and order 2 days in advance. Reply to this message to order or to ask a question.